Welcome To Onswitch

We are proud to be recognised as a leading force in the understanding, training and delivery of the veterinary customer experience (Cx).


We make things happen, helping practices large and small around the globe put the customer at the heart of their business, driving improvements in team and client recruitment and retention, as well as boosting practice profitability.


Click below to see how we can help you and your team create a customer centred business.


During Covid-19 all our training courses are available remotely.


Onswitch’s services cover four core areas


Call and Consult Coach


Coaching and training for individuals, teams and organisations


Bespoke projects, practice audits, customer journey mapping and focus groups


Cx Congress and speaker sessions at events and conferences

Established in 2001, our fundamental purpose has always remained the same – to inspire change and create customer-centred practice so that pets, horses and livestock receive the best care.


We passionately believe that improving the customer experience should always be the number one priority for veterinary practices and the animal healthcare industry. Only by fully understanding the customer journey can we make it better for the animal patients.


And once we make it better, together we can build sustainable businesses, motivated and stable teams, and a loyal client base.

What Our Customers Say

See what our customers say about us

Our Blog

Follow our latest news, updates and where we well be speaking next

Onswitch HQ recently read a post on LinkedIn exhorting practice managers to focus on booster reminders as “one of the most important items in your practice marketing toolbox” as for many clients “receiving their booster reminder might be the only contact you make with them......

Anyone who has read an Onswitch blog before will know that we find inspiration in what can seem the strangest of places. (Although let’s be honest, how many of us haven’t done some of our best thinking in the smallest room?!)   Some time ago,......

By this stage of the pandemic, there can’t be a household in Britain that doesn’t have a go-to recipe for banana bread. With time on our hands and too many ever-blackening bananas slumping gently down into the fruit bowl, turning out endless loaves of banana......


1 day ago


A new week and nearly Christmas

Spotted this a while ago and made us all smile as it is so true

Gratitude and appreciation are contagious

So if we spread a little gratitude then it will slowly and surely change the mood around us

Yes it’s tough for many right now, folks are edgy and worried about so many things and many folks are struggling in their workplaces across all sectors

So why not sow some small moments of gratitude and change someone’s day on your travels today

That phone call you make to the bank or at the checkout when shopping or a trip to the dentists or anywhere where you as a customer can change a moment in someone’s day

That moment of calm and appreciation will help them in some small way and you never know they may be someone’s next client call or visit or consult at a vets and you well have changed their day too

We change the world when we change what we do

We do reap what we sow

So let’s sow some gratitude this week

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3 days ago


A lovely surprise today the arrival of a young Wild Plum tree a symbol of “Hope and Happiness”


Beautiful wrapping and packaging and all compostable

This little tree will grow and then produce fruit and it has found a nice new home at Onswitch HQ

So we do like a good metaphor and this little tree will grow and be productive only when we take care of it

We must provide:

Food via plenty of good soil and compost

Water -not too much, not too little

Protection from deer and rabbits

Support- a nice framework to keep upright in the crazy weather

Care … lot of care and attention

And weeding … always keep the weeds away from this little tree

Weeds steal food and entangle the growth and will overwhelm the tree as it tries to grow

So a bit like teams of people really

All people can grow and be nurtured but they do need similar care and attention

Managing and caring for teams is intentional and proactive not passive or reactive

All people do better when someone cares about them, is honest with them and they have a clear understanding of what is going on

And just as with little trees you have to be patient

You have to be aware of weeds that prevent growth and flourishing, beware “weeds” in teams of people .. they too suck the life out of you!

Anyway it’s the weekend and it just seems a nice one to ponder

Little trees grow well and so can people

Have a peaceful weekend

#Hope #Happiness

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5 days ago


Morning all

So this caught the eye and it is very likely how many of you feel right now!

So part of feeling more on top of things is getting the start of the conversation under control and having a clear outline of where you can go and what you can do

So phone skills for the team is crucial in making calls more manageable as well as looking at how to reduce call volume by using outbound calls and digital tools

So the Covid period has shown us that
“Fewer Words, Better Said” makes a big difference

So time for some refresher phone skills

Check the courses out and plan ahead

Last course for this year is next week so move quickly!

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Know this feeling?!
Phone skills session next week will help folks who are juggling
So important we review and refresh what we do and say on the phone
Move to review call volumes role of outbound calls and digital key
Join us
#OneVetTeam #Listen

No - THANK YOU - chocolates really don’t do it justice but an elephant never forgets - and we know the @NottinghamVets students get such an important, inspiring and forever memorable experience meeting and working with you! #thefuturesbright #inspireinnovateeducate

Thankyou to the team @NottinghamVets for these chocolates that have arrived at each of the Onswitch team homes
So happy to be helping our #FutureColleagues with their learning and the Business Game and Dragons Den is a highlight for us all
#Thankyou #OneVetTeam been a busy week of zoom courses
Lots of chat, discussion? interaction and few slides
It works when you keep focussed
2.5 hours max with part 1 and a week later part 2
Can be great fun too
Sophie Dainty from our HQ Team is doing an MBA at Nottingham Trent Uni & has a 3 minute survey about the Team Experience in practice
If you can find 3 minutes to fill in that would be very much appreciated
#OneVetTeam #TeamExperience

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Contact Us

01476 565343