Focus Groups

Find out what clients really think about you, through real-time conversations with real people, looking at your business from the outside in

What is it?

Focus groups are a great way to get valuable information and insights from clients and potential customers. Listen to what your customers want and find out what they really think.


Each two-hour Zoom group is facilitated by Alison Lambert, bringing 25+ years of research experience in the animal health sector and following Market Research Society guidelines. A maximum of six people are recruited for each group, in order to ensure all voices are heard. Online sessions mean that participants can attend across geographies and time zones, with no limitations imposed by travel requirements or life logistics.

What will I get?

We’ll work closely with you in advance to create the discussion guide used to structure the focus group, so any specific issues and angles you want to explore can be included. Our industry knowledge and experience ensures the group stays focused on topic and allows us to challenge and explore ideas as appropriate.


As the groups take place online, you can log in to each session and observe in real time should you wish.


A comprehensive report of findings and recommendations means that you can then make business decisions based on feedback and facts, not on gut feel.

Why do I need them?

Online focus groups offer invaluable feedback, direction and insight, allowing you to truly get inside the heads and hearts of your clients. Onswitch has many years of experience conducting qualitative research groups and has access to a wide network of contacts at every level of the animal health sector.


Whoever you want to hear from, we’ll find them and give them a voice.

Each 60-90 minute Zoom focus group, including recruitment, managing and facilitating the group as well as the report and recommendations, costs £2,000+VAT (plus incentives for participants).

Groups can be arranged quickly, often within a couple of weeks.




3 days ago


Please help us help ISFM to understand what you like about their cat education programmes

So this is a short survey and will be used to help ISFM plan their support for you in different and better ways

So please take a few minutes to fill this short survey in and share with colleagues

All your feedback will really help ISFM

Thankyou and please share 🐱

#cats #OneVetTeam #Shamii
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2 weeks ago


So the weekend debate today all about
“Grab and go” payments now being trialled by more mainstream retailers
Reported in the iPaper today

So basically you walk in and you walk out with your goods or services
No transaction moment
No tills
No stop to pay
No wait to pay
No call back to pay

So yes you walk in and you walk out with your goods

Of course you are paying as you have self selected on the way in to pay on the way out via the magic of available tech!

So we the profession need a new story about payment

“You wouldn’t expect to go to Tesco and walk out without paying would you? “
That well known Vet team story!

So we the profession have to sort our pre pay process

Pay up front
Agree to pay
Subscribe for all care
Whatever it may be

As when customers embrace “Grab & Go” the profession will need to embrace this simplification on the customer journey too

We need to talk about payment process
Make it clearer
More transparent

What do you think?

Have a peaceful weekend

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If you have a moment, we'd appreciate hearing your thoughts!
We are helping @ISFMcats understand what works for folks when choosing CPD and memberships
Please fill in this short survey and share with colleagues @iCatCare
Thankyou #Cats #OneVetTeam

Just come across this and it is not OK to mock what is a very serious issue across society and in our own profession
Those who mock just do not get it.
Anonymous posting hides open debate too
Debate, discuss and learn

@OpenRoomEvents speaking at an actual event w real people
Weird feeling
VetForumUK talk all about expecting different results when you keep doing the same stuff
So think clients & team
Things you want to be different but you keep doing same stuff
#VetForumUK #OneVetTeam


Reviewing Team Track feedback reports
The team free hand comments what we need to do “more of”
This one struck home
It’s all about people always has been
And now more than ever we must invest in people not just shiny kit & equipment
Ask your team

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01476 565343