Focus Groups

Find out what clients really think about you, through real-time conversations with real people, looking at your business from the outside in

What is it?

Find out what clients really think about you, through real-time conversations with real people, looking at your business from the outside in.


Focus groups are a great way to get valuable information and insights from clients and potential customers. A representative sample of people is recruited to give honest feedback about their behaviours, needs and motivating factors when choosing and using a practice, service or brand. Respondents share their experiences via a group video session, guided by an experienced moderator following Market Research Society guidelines.

What will I get?

Following the focus group, you’ll receive a comprehensive report of findings and recommendations, with pertinent quotes and observations to help you make business decisions based on feedback not gut feel. We’ll work closely with you in advance to create the discussion guide used to structure the focus group, so any specific issues and angles you want to explore can be included. As the research is undertaken online, you can either log in to the session to observe and / or view recordings afterwards.

Why do I need them?

OnlineOnline focus groups offer invaluable feedback, direction and insight, allowing you to get inside the heads and hearts of your clients. Groups undertaken online can be arranged quickly, often within a couple of weeks.

Each two-hour Zoom focus group, including recruitment, facilitation, reporting and recommendations, costs £2,000+VAT (plus incentives in the region of £35-£50 per person for participants).




1 month ago


Have a peaceful Weekend everyone
Some lovely tulips to make you smile
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2 months ago


So someone had to do it….

Alison is in Marbella chairing the VetForum Europe event

She tells us it was raining but isn’t now

So the meeting is where ideas, thoughts and experiences about vet practices across Europe are shared and folks can learn and meet other colleagues who own and work in practices

Unlike most vet events there are no trade stands, so everyone does a “speed dating” chat with each other at pre booked times - very clever and as the pop up says “Trade the hard sell for a real conversation”

The opening session was from Christoffer Precht from Bain Consulting - one of the leading global consultancies for vet business

A very thought provoking overview of vet service delivery across Europe

The key message?

Well as vet groups have got bigger and bigger it’s time to focus on the customer and patient experience - very pleased to hear this👍

And more importantly -time to do the “basics brilliantly”

So as we ponder what that means to each practice, it really does mean it’s time to focus on the people who make it all happen

The clients who have patients in need


the team who deliver that care

Fascinating to hear the economic and operational perspective from a leading global consultant

His words “…it’s time to do better .. do the basics brilliantly .. the customer journey matters and the patient and client experience matters “

It’s all about people
Always has been…
And always will be

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Good question
Hidden curriculum
We change the world when we change what we do = need to admit we need to polish ,flex ,modify and change a few words
Need feedback loops
Few vets like feedback loops, essential for awareness raising and change

Agree. That’s why I have a ruler in the consult room.

See again repeat
Never “keep an eye on it”

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01476 565343