Alongside our coaching work, which encourages individuals and teams to fulfil their potential every day, Onswitch inspires positive change in the field of customer experience through the conferences and speaker sessions we host and attend.

Cx Congress

is the only place where the programme, speakers and events are entirely dedicated to the unique needs of customer experience professionals working in animal health. The two-day event takes place every June, with practical content delivered by leading experts across four streams, from which attendees can ‘mix and match’ sessions to provide a bespoke CPD experience to match their individual learning objectives:


  • Front desk
  • Consulting
  • Leading
  • SQP / Farm


Click button below to buy tickets for the next event

Alison Lambert speaker sessions

Our illustrious founder is always in demand as a keynote speaker and expert in the customer experience, speaking at events and veterinary conferences around the world. A qualified vet with over thirty years’ experience in practice and business, Alison is also happy to take on consultancy projects, large or small.


If you would like to book Alison to speak at an event, or would like to discuss her availability for consultancy work, please click button below to request a call.



1 month ago


Have a peaceful Weekend everyone
Some lovely tulips to make you smile
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2 months ago


So someone had to do it….

Alison is in Marbella chairing the VetForum Europe event

She tells us it was raining but isn’t now

So the meeting is where ideas, thoughts and experiences about vet practices across Europe are shared and folks can learn and meet other colleagues who own and work in practices

Unlike most vet events there are no trade stands, so everyone does a “speed dating” chat with each other at pre booked times - very clever and as the pop up says “Trade the hard sell for a real conversation”

The opening session was from Christoffer Precht from Bain Consulting - one of the leading global consultancies for vet business

A very thought provoking overview of vet service delivery across Europe

The key message?

Well as vet groups have got bigger and bigger it’s time to focus on the customer and patient experience - very pleased to hear this👍

And more importantly -time to do the “basics brilliantly”

So as we ponder what that means to each practice, it really does mean it’s time to focus on the people who make it all happen

The clients who have patients in need


the team who deliver that care

Fascinating to hear the economic and operational perspective from a leading global consultant

His words “…it’s time to do better .. do the basics brilliantly .. the customer journey matters and the patient and client experience matters “

It’s all about people
Always has been…
And always will be

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Good question
Hidden curriculum
We change the world when we change what we do = need to admit we need to polish ,flex ,modify and change a few words
Need feedback loops
Few vets like feedback loops, essential for awareness raising and change

Agree. That’s why I have a ruler in the consult room.

See again repeat
Never “keep an eye on it”

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