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Communicating Value and Price

Talking about care and discussing fees

Removing the stigma and awkwardness around discussing the costs of care. Learning how to build trust with clients, listen effectively and communicate with empathy will enable you to frame conversations in a way that demonstrate excellent value, not just raw price.

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Contact us to discuss your requirements

What does this course cover?

We know that for many people working in veterinary practice, discussing the cost of care can be tricky. It can be hard to convey the value provided by the care delivered, especially when family budgets are squeezed and our own healthcare is free at the point of use. But when it’s not done well, there is a negative impact on everyone – patients, clients and practice.

Through this course, you will learn practical skills to help you have conversations about services and fees confidently.

Suitable for everybody working in practice, this workshop can either delivered at your practice or during one of our private Zoom workshops exclusively for your team (delegates will need a device with good sound, camera and a mic).

This workshop has been developed to support both customer care and clinical teams in discussing veterinary fees confidently and clearly with clients. Topics covered will include:

  • Why value matters
  • Building trust and empathy through client communications
  • Discussing the cost of care – the importance of transparency and understanding
  • How to demonstrate value and not just the price
  • What happens when we don’t do it well
  • Creating best-practice conversations about fees

Reach out today to arrange this for your team!

HEAR FROM OUR CUSTOMERS

“Just wanted to say a massive thank you for the course - eye opening and so interesting, it has changed the way I think and will handle calls forever”

Camilla ChurchVet and Business Owner, Perth Equine Vets

“Onswitch have been transformative for the structure and management of our practice. We have used them since about 6 months after we opened and we have gone from chaotic disorganised mayhem to chaotic organised mayhem. Exactly the way we like it! Always helpful, always there, they have allowed our business to grow and thrive in a vision that still remains 'us'”

Carly DayVet and Business Owner, Bury St Edmunds Veterinary Centre

“We requested a Business Health Check as we had experienced rather rapid growth at the practice and felt we were losing some direction. Having an outside view of the business have us an honest and real account of where we were, what needed to be done to achieve what we wanted and a framework to support this. We have made inroads into starting processes to improve our ways of working and are enjoying seeing the impact these ongoing developments are already having for our team and our patients. ”

Lucy ButlerAldgate Veterinary Practice

“Onswitch's price checker provided us with some really valuable insights into our competitors and ensured that we were pricing our common procedures competitively. It was really good value and saved us a lot of leg work!”

Ellie LeeBusiness Owner, Manchester Cat Clinic

“We've used the Consult Coach program for a number of years, and find it particularly effective with our early career veterinarians. While filming consultations can be daunting, we find the feedback process is ultimately rewarding and drives positive change. The 7 Steps process gives a clear framework for effective consultations and the personalised feedback helps them improve and gain confidence as well as get better outcomes for clients, pets and their clinics.”

Lindsay EvansGreencross Vets, Veterinary Learning and Development Manager

“Alison's advice has been invaluable both before and after opening our independent small animal practice and helped the practice to thrive. Her wide ranging experience at a national and international level and pragmatic approach are brilliant to give an outside perspective.”

Emily Knight, Business Owner, Wight Vets

“The New Practice Viability Study offered by Onswitch was immensely helpful in starting our new business on solid foundation. Not only did it help me carefully choose our premises but it also opened my eyes to various factors that had never been brought to my attention before. Sophie C and Alison were incredible supportive throughout the entire premises journey and were always available to answer all my questions. I would highly recommend Onswitch's viability study!”

Wojciech WoszczynskiBusiness Owner, Bluebell Veterinary Surgery

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