Your comprehensive new practice viability study explores opportunities and uncovers potential barriers across a wide range of demographic, commercial and competitive factors. Within three weeks you’ll have a definitive ‘go / no-go’ recommendation along with all the information you need to make the right decision for your business.
Unbiased, honest and detailed pre-purchase analysis of potential veterinary properties or sites.
£2,500 + VAT£2,500 + VATAdd to basket

What is a new practice viability study?
An Onswitch new practice viability study is a comprehensive assessment of the likely commercial viability of your potential site. It can be undertaken either for a specific property or postcode, or within a defined area or town. Opening a new practice is a significant undertaking, and it’s vital to have a sound business case – we’ll give you clear recommendations grounded in evidence and data. Mindful of the fact that you may need to make decisions quickly, we complete the evaluation within three weeks.
How does it work?
We undertake a wide range of desk research, information analysis and quantitative data collection across a wide range of geographic, demographic, cultural and commercial factors. We then use our extensive experience and pragmatic analysis to consider details, big pictures and case studies, highlighting risks and opportunities and making a clear recommendation for the viability of the proposed practice.
What do I get?
We tailor the specifics of each new practice viability study to the unique circumstances of your plans, but standard features of the report include:
- Catchment SWOT analysis
- Demographic research categorising the local population and identifying potential levels of demand
- Identification and mapping of competitors – who are they, what do they offer and are there any gaps in the market?
- Drive-time analysis, exploring where clients are likely to come from and identifying any potential barriers
- Onswitch Index telephone research with existing competitors
- Analysis of competitors’ social media messaging and online presence
- ‘Go / no-go’ viability recommendation
A fresh pair of eyes, an enquiring mind and plenty of hard data will help you see both the forest and the trees. When considering opening a new practice it’s all too easy to be carried along by enthusiasm and gut feel – a new practice viability study will ensure that your decisions are always based on evidence and facts. Many of our ‘go’ reports have been used to help secure investor funding, making your new practice viability study a sound investment in your business’ future.
We can also help with...
Telephone Performance
Our ever-popular practical workshop features two sessions designed to give you all the insight and skills needed to make a success of your new veterinary business.

Price Benchmarking
If you want to see how your prices compare with others around you, we’ll call them and find out.

HEAR FROM OUR CUSTOMERS