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New practice viability study

Unbiased, honest and detailed pre-purchase analysis of potential veterinary properties or sites.

Your comprehensive new practice viability study explores opportunities and uncovers potential barriers across a wide range of demographic, commercial and competitive factors. Within three weeks you’ll have a definitive ‘go / no-go’ recommendation along with all the information you need to make the right decision for your business.

What is a new practice viability study?

An Onswitch new practice viability study is a comprehensive assessment of the likely commercial viability of your potential site. It can be undertaken either for a specific property or postcode, or within a defined area or town. Opening a new practice is a significant undertaking, and it’s vital to have a sound business case – we’ll give you clear recommendations grounded in evidence and data. Mindful of the fact that you may need to make decisions quickly, we complete the evaluation within three weeks.

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How does it work?

We undertake a wide range of desk research, information analysis and quantitative data collection across a wide range of geographic, demographic, cultural and commercial factors. We then use our extensive experience and pragmatic analysis to consider details, big pictures and case studies, highlighting risks and opportunities and making a clear recommendation for the viability of the proposed practice.

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What do I get?

We tailor the specifics of each new practice viability study to the unique circumstances of your plans, but standard features of the report include:

  • Catchment SWOT analysis
  • Demographic research categorising the local population and identifying potential levels of demand
  • Identification and mapping of competitors – who are they, what do they offer and are there any gaps in the market?
  • Drive-time analysis, exploring where clients are likely to come from and identifying any potential barriers
  • Onswitch Index telephone research with existing competitors
  • Analysis of competitors’ social media messaging and online presence
  • ‘Go / no-go’ viability recommendation

A fresh pair of eyes, an enquiring mind and plenty of hard data will help you see both the forest and the trees. When considering opening a new practice it’s all too easy to be carried along by enthusiasm and gut feel – a new practice viability study will ensure that your decisions are always based on evidence and facts. Many of our ‘go’ reports have been used to help secure investor funding, making your new practice viability study a sound investment in your business’ future.

We can also help with...

Telephone Performance

Our ever-popular practical workshop features two sessions designed to give you all the insight and skills needed to make a success of your new veterinary business.

Find out more
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Price Benchmarking

If you want to see how your prices compare with others around you, we’ll call them and find out.

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Just wanted to say a massive thank you for the course - eye opening and so interesting, it has changed the way I think and will handle calls forever

Camilla ChurchVet and Business Owner, Perth Equine Vets

Onswitch have been transformative for the structure and management of our practice. We have used them since about 6 months after we opened and we have gone from chaotic disorganised mayhem to chaotic organised mayhem. Exactly the way we like it! Always helpful, always there, they have allowed our business to grow and thrive in a vision that still remains 'us'

Carly DayVet and Business Owner, Bury St Edmunds Veterinary Centre

We requested a Business Health Check as we had experienced rather rapid growth at the practice and felt we were losing some direction. Having an outside view of the business have us an honest and real account of where we were, what needed to be done to achieve what we wanted and a framework to support this. We have made inroads into starting processes to improve our ways of working and are enjoying seeing the impact these ongoing developments are already having for our team and our patients.

Lucy ButlerAldgate Veterinary Practice

Onswitch's price checker provided us with some really valuable insights into our competitors and ensured that we were pricing our common procedures competitively. It was really good value and saved us a lot of leg work!

Ellie LeeBusiness Owner, Manchester Cat Clinic

We've used the Consult Coach program for a number of years, and find it particularly effective with our early career veterinarians. While filming consultations can be daunting, we find the feedback process is ultimately rewarding and drives positive change. The 7 Steps process gives a clear framework for effective consultations and the personalised feedback helps them improve and gain confidence as well as get better outcomes for clients, pets and their clinics.

Lindsay EvansGreencross Vets, Veterinary Learning and Development Manager

Alison's advice has been invaluable both before and after opening our independent small animal practice and helped the practice to thrive. Her wide ranging experience at a national and international level and pragmatic approach are brilliant to give an outside perspective.

Emily Knight, Business Owner, Wight Vets

The New Practice Viability Study offered by Onswitch was immensely helpful in starting our new business on solid foundation. Not only did it help me carefully choose our premises but it also opened my eyes to various factors that had never been brought to my attention before. Sophie C and Alison were incredible supportive throughout the entire premises journey and were always available to answer all my questions. I would highly recommend Onswitch's viability study!

Wojciech WoszczynskiBusiness Owner, Bluebell Veterinary Surgery