Price benchmarking

Understand where your practice sits in the range of veterinary pricing locally.

We benchmark prices for a range of services in your area against up to four competitors, reported back within two weeks. Small animal practices include consult fees, vaccines and neutering. Equine service typically includes visit fee, dentals, health plan and others.

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Contact us to discuss your requirements

What is price benchmarking?

Price benchmarking is an independent measurement of veterinary pricing in your local area, covering a range of common services and procedures across small animal or equine practice.

Whilst it’s important to know how your practice compares against others your clients could choose, we never recommend competing solely on price. Pet and horse owners look for overall value when choosing and using a practice. Veterinary price benchmarking opens up the conversation about the total package of care you provide, so you can talk about the health check and the opportunity to ask questions that are included in the price of ‘just’ a booster vaccination.

How does it work?

Onswitch callers ring your chosen competitors and collect a range of price data:

Small animal. Health check, kitten and puppy vaccines, cat and dog booster prices, health plan, neutering (large dog)
Equine. Visit fee, flu and tetanus vaccines, health plan, dental and dental sedation, five-stage vetting

What do I get?

Within two weeks of commissioning a veterinary pricing benchmark, you’ll receive a detailed report identifying the range of prices charged by your competitors. You can use this to develop client communications that demonstrate the excellent value for money that your team provide.

We can also help with...

Competitor analysis

Understanding the strengths and weaknesses in your competitors’ approach to customer care helps improve your own service.

Find out more

Telephone Performance

Use our effective measurement tool to coach your teams conversation, keep track on call conversion rate and make your client experience on the phone best in town!

Find out more

HEAR FROM OUR CUSTOMERS

“Just wanted to say a massive thank you for the course - eye opening and so interesting, it has changed the way I think and will handle calls forever”
Camilla ChurchVet and Business Owner, Perth Equine Vets

“Onswitch have been transformative for the structure and management of our practice. We have used them since about 6 months after we opened and we have gone from chaotic disorganised mayhem to chaotic organised mayhem. Exactly the way we like it! Always helpful, always there, they have allowed our business to grow and thrive in a vision that still remains 'us'”
Carly DayVet and Business Owner, Bury St Edmunds Veterinary Centre

“We requested a Business Health Check as we had experienced rather rapid growth at the practice and felt we were losing some direction. Having an outside view of the business have us an honest and real account of where we were, what needed to be done to achieve what we wanted and a framework to support this. We have made inroads into starting processes to improve our ways of working and are enjoying seeing the impact these ongoing developments are already having for our team and our patients. ”
Lucy ButlerAldgate Veterinary Practice

“Onswitch's price checker provided us with some really valuable insights into our competitors and ensured that we were pricing our common procedures competitively. It was really good value and saved us a lot of leg work!”
Ellie LeeBusiness Owner, Manchester Cat Clinic

“We've used the Consult Coach program for a number of years, and find it particularly effective with our early career veterinarians. While filming consultations can be daunting, we find the feedback process is ultimately rewarding and drives positive change. The 7 Steps process gives a clear framework for effective consultations and the personalised feedback helps them improve and gain confidence as well as get better outcomes for clients, pets and their clinics.”
Lindsay EvansGreencross Vets, Veterinary Learning and Development Manager

“Alison's advice has been invaluable both before and after opening our independent small animal practice and helped the practice to thrive. Her wide ranging experience at a national and international level and pragmatic approach are brilliant to give an outside perspective.”
Emily Knight, Business Owner, Wight Vets

“The New Practice Viability Study offered by Onswitch was immensely helpful in starting our new business on solid foundation. Not only did it help me carefully choose our premises but it also opened my eyes to various factors that had never been brought to my attention before. Sophie C and Alison were incredible supportive throughout the entire premises journey and were always available to answer all my questions. I would highly recommend Onswitch's viability study!”
Wojciech WoszczynskiBusiness Owner, Bluebell Veterinary Surgery