Competitor analysis

Understand how your practice’s telephone customer experience and pricing compare with your competitors.

We benchmark prices in your area and rate telephone customer care against Key Performance Indicators, for you and three local competitors over three weeks. We make four calls to each practice and you’ll receive recordings of yours.

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Contact us to discuss your requirements

What is competitor analysis?

If you’re keen to hear how clients experience your practice over the phone, and crucially, see how it compares to your key competitors, Onswitch’s competitor analysis report is just what you need.

Many pet and horse owners choose their practice based on the experience they have when they make that crucial first phone contact, and they will often try out more than one practice. That means it’s crucial that you compare favourably to others in your area.

How does it work?

We make four calls to your practice, scored and reported against standard key parameters from the Onswitch Index programme. You’ll receive recordings of these, to use for training with your team.

We also make four calls to each of three local competitors, scored and reported as above but not recorded. You can choose which competitors we call, or let us select them.

Then we collect price information from your competitors for a range of common procedures and services including vaccinations and neutering.

What do I get?

Your detailed report contains a range of data that you can use to coach your team and set performance benchmarks against. If you’re not already excelling, this invaluable insight will help you become the best in town for telephone customer care.

Providing excellent care over the phone benefits everyone – it bonds clients to the practice through trust, boosts motivation and efficiency levels for your team and improves patient outcomes through better attendance levels.

We can also help with...

Telephone Performance

Use our effective measurement tool to coach your teams conversation, keep track on call conversion rate and make your client experience on the phone best in town!

Find out more

Price Benchmarking

If you want to see how your prices compare with others around you, we’ll call them and find out.

Find out more

HEAR FROM OUR CUSTOMERS

“Just wanted to say a massive thank you for the course - eye opening and so interesting, it has changed the way I think and will handle calls forever”
Camilla ChurchVet and Business Owner, Perth Equine Vets

“Onswitch have been transformative for the structure and management of our practice. We have used them since about 6 months after we opened and we have gone from chaotic disorganised mayhem to chaotic organised mayhem. Exactly the way we like it! Always helpful, always there, they have allowed our business to grow and thrive in a vision that still remains 'us'”
Carly DayVet and Business Owner, Bury St Edmunds Veterinary Centre

“We requested a Business Health Check as we had experienced rather rapid growth at the practice and felt we were losing some direction. Having an outside view of the business have us an honest and real account of where we were, what needed to be done to achieve what we wanted and a framework to support this. We have made inroads into starting processes to improve our ways of working and are enjoying seeing the impact these ongoing developments are already having for our team and our patients. ”
Lucy ButlerAldgate Veterinary Practice

“Onswitch's price checker provided us with some really valuable insights into our competitors and ensured that we were pricing our common procedures competitively. It was really good value and saved us a lot of leg work!”
Ellie LeeBusiness Owner, Manchester Cat Clinic

“We've used the Consult Coach program for a number of years, and find it particularly effective with our early career veterinarians. While filming consultations can be daunting, we find the feedback process is ultimately rewarding and drives positive change. The 7 Steps process gives a clear framework for effective consultations and the personalised feedback helps them improve and gain confidence as well as get better outcomes for clients, pets and their clinics.”
Lindsay EvansGreencross Vets, Veterinary Learning and Development Manager

“Alison's advice has been invaluable both before and after opening our independent small animal practice and helped the practice to thrive. Her wide ranging experience at a national and international level and pragmatic approach are brilliant to give an outside perspective.”
Emily Knight, Business Owner, Wight Vets

“The New Practice Viability Study offered by Onswitch was immensely helpful in starting our new business on solid foundation. Not only did it help me carefully choose our premises but it also opened my eyes to various factors that had never been brought to my attention before. Sophie C and Alison were incredible supportive throughout the entire premises journey and were always available to answer all my questions. I would highly recommend Onswitch's viability study!”
Wojciech WoszczynskiBusiness Owner, Bluebell Veterinary Surgery